Graphic designer & illustrator
I am a creative designer, with a broad knowledge of the main fields of communication design.
As a designer, I am used to being part of a project in all of its stages. I am able to understand what the product is, the production process that it requires, how to communicate it, and who it is aimed at.
I am truly passionate about what I do and try to maintain the same excitement in all challenges given to me, contributing with my personal aesthetic values to suggest something creatively different from what is expected, but that responds to the request just as effectively.
My specialties are illustration and communication design, but I am also passionate about many other fields that can help improve my main specialties.
March 2016 – . Berlin, Germany
LOQI is a product design company founded in 2012 with a special focus on four product categories, Backpacks, Bags, Zip Pockets and Luggage Covers. I was invited to help LOQI maintain and develop the brand and to create a solid image all across the world.
As the Art Director I have been given the control of the design team and together develop a strategy to take off the company from the start-up level. My role started by cleaning and uniforming all the company’s procedures, from the communication in and out the office (e.g. production factories, distributors, retailers and sales) to the on/off-line communication.
Due to the short existence of the company the brand built its image fast and unsteady. Now, after four years the brand has improved the image into a bolder and cleaner communication, promoting the collaboration with different illustrators and clean design that differ them from their competitors.
During my time at LOQI I have also developed new visual merchandising material to stand out in the POS of the world, created tradeshows booth concepts and stand alone displays for retailers surfaces.
LOQI offers the customisation of their products to all sorts of institutions and companies. Alongside the original collection I also managed the custom projects workflow assuring the company brand guidelines allover the different distribution channels.
December 2014 – February 2016. London, United Kingdom
Now as a Senior designer and team manager, I have been given the carte blanche to direct and put together a successful graphic design team able to think and create original graphics concepts, products and artworks.
Nonetheless, I am still involved in the whole process of making new designs to innovative products, and its necessary follow-up.
As for professional achievements at Suck UK, I created the packaging design of 4 of their top selling lines, however, looking to top that number up bringing some more interesting new packaging concepts and product ideas.
November 2012 – December 2014. London, United Kingdom
I am currently working at SUCK UK as a graphic/packaging designer and illustrator.
As a graphic designer, I am responsible for various packaging concepts, offering innovative solutions with both aesthetically pleasing and practicable results that reflect the brand’s best interests.
I create illustrated designs from scratch bearing the brand’s aesthetics encompassing the nature of the products.
As a packaging designer, I am heavily involved in the development of packaging artworks, prototypes and structural packaging.
I am also a link between the product and graphic design teams, providing drafts and product concepts for further development by 3D specialists as well as developing product specifications for factories.
I am also responsible for training interns and junior designers when they join the graphic design team, assisting them with any difficulties and providing them the right tools and procedures to become a valuable member of the team.
2008 - 2012. Porto, Portugal
At UDesign I was responsible for leading and developing several projects, working as a graphic, web and product designer as well as illustrator. Further details of my tasks are listed below.
As graphic designer I was involved in:
- campaign development and preparing artworks for different print materials (flyers, brochures, catalogs, outdoors, etc.)
- packaging design and development of several products mostly targeted at children
- branding, campaign development, and preparing artworks for different print media
As illustrator I was involved in:
- the conceptualisation and development of mascots and characters licensed to several children’s products; development of illustrations to support these characters, following branding guidelines
- the use of illustration as an advertisement tool and for different visual supports
As a product designer I was involved in:
- the development of customised furniture
As a web designer I was involved in:
- the design of websites and back-office management
2005 – 2008. Aveiro, Portugal
Graphic and Product Design, average of 14.4 out of 20
The Degree in Design developed my ability to conceptualise and represent a project, and my knowledge of the tools and techniques required for the conceptual development of new artefacts. The degree programme promoted "knowing how to think" as a basic requirement of "knowing how to do", and emphasised the dual aspect of this relationship.
The ‘global vision’ structure of the degree programme was based on conceptual planning and adapted to available production techniques and processes. This structure further enhanced my knowledge, preparing me for a career in design and illustration.
2011 – 2012. Porto, Portugal
Certificate in reading, writing, listening and speaking in English.