LOQI is a young and fresh company with a very simple product but a very fast pace.
2 collections per year similar to the fashion world. LOQI doesn't want to stay behind the trend and its goals are to provide their buyer with design tote bags.
The social media content is created depending on the strengths of the new collection but always keeping it simple according the brand's value of simplicity.
We look into getting some fresh and interesting content that shows both playfulness and wittiness.
Here I have played not only the designer but also the photographer, showing and telling people the fun values of the brand.